See all the viral moments from Men’s Fashion Week: Gabriel goes psycho, frog shoes and more

PLAYFUL yet tasteful, the Autumn/Winter 2023 Men’s Fashion Week is all about creative consumption. There was even a literal baguette bag designed by Fendi, need I say more? The global style-set and celebs of the moment were lured to the European fashion capitals to spectate — and largely, provide a fashion spectacle — for some of the most renowned designers, including Gucci, Prada, JW Anderson, Louis Vuitton, Saint Laurent, among others.

It was a battle of the hottest television stars, as The White Lotus clan fashionably went head-to-head against our favourite men from Emily in Paris, sitting front-row and walking the runway. You can be the judge as to which screen star reigned style supreme. Jenna Ortega expertly donned 2023’s edgiest in-demand ensemble, le hooded gown, on a Tuesday. And JW Anderson somehow managed to top his viral pigeon purse of 2022 (yes, that one which featured in ... And Just Like That) with a pair of frog shoes.

As we progress through global fashion month, take a look back at some of this season’s most viral Men’s moments.

Related: Hoods and high necks meet soft masculinity at Saint Laurent’s fall/winter ’23 menswear runway

1

Fendi serves an actual baguette bag

Fendi has taken its iconic line from Sex and the City, “It’s not a bag, it’s a Baguette” to literal new levels. The Italian House, whom recently released a new iteration of the baguette in honour of its 25th anniversary, has now cooked up a legit baked good bag. Models sported the plush, cartoon-esque design within tote bags (a la picnic style), as an umbrella cover and in its most natural form — hidden under the arm like a fresh hot purchase. Silvia Venturini Fendi told Vogue: “This is very much for the French market.” Say it isn’t so, but carbs are seemingly in fashion.

2

The White Lotus stars show off their fashion renaissance

Following dreamy days filming in Sicily, The White Lotus actors returned to Italy with an absolute fashion vengeance. Showing off their newfound sartorial understanding, they said Bonjourno to Milan as they watched some of the city’s biggest shows. Will Sharpe, who was attending his first runway, sat front row for Emporio Armani, meanwhile Theo James, also a first time fashion guest, took to the elegant show of Giorgio Armani. Adam DiMarco, wearing only the most sophisticated Euro ensemble (a black turtleneck and trousers, styled with a black-and-white gingham coat) attended Prada. Let’s not forget the girls though. The Italian actors Simona Tabasco and Sabrina Impacciatore both showed off their effortless la dolce vita style — dark eye makeup, backless sequin gowns and all — while at JW Anderson.

3

Gabriel goes psycho

Whether someone returned his steak frites for being undercooked or not, the “hot chef” looked just a little mad at the Louis-Gabriel Nouchi show. Lucas Bravo, the actor famed for playing Gabriel in Emily in Paris walked his first-ever Paris Fashion Week show for the French menswear designer. Wearing a sharply-tailored coat, which dramatically swept the floor, styled with a classic white shirt, latex gloves and a grey satin tie — Bravo channelled Christian Bale from the 2000 film, American Psycho. He even completed the look with a splattering of costume blood across his face. If the particular look’s hard to stomach, as a former model, we’re sure to see Bravo in all his beauty take to more runways this year.

4

Lucien Laviscount rocks a pleated Louis Vuitton skirt

2022 was the year of the men’s skirt (we love to see it) and Lucien Laviscount is totally on board for that easy and breezy sartorial lifestyle. Following in the footsteps of other stars like Brad Pitt and Bad Bunny, the Emily in Paris actor donned an ice blue pleated skirt to the Louis Vuitton show in Paris. He styled the LV look with a grey knitted short sleeved T-shirt, which had Vuitton emblazoned across the front, and wide-legged trousers. While the ensemble is a far cry from Alfie’s slick banker suits, Laviscount is clearly loving the fun and genderless ensemble. The 30-year-old even theatrically presented his outfit by climbing on the top of his taxi’s roof.

5

Jenna Ortega puts a gothic spin on the hooded gown

Looking very Wednesday on a Tuesday, Jenna Ortega donned the haute hooded gown to Saint Laurent. The Gen Z style star stepped out in Paris in a slinky, semi-sheer black gown — which featured a crisscrossing halter-top that doubled as a loose hood. Glamorously, the ensemble was also backless and Ortega styled it with layers of chunky bangles in gold and amber tones, platform sandals and a sultry black eyeliner. If her latest look is anything to go by, expect more stylishly spooky ‘fits as fashion month continues.

6

D-Squared delivers dirty Y2K slogans

Fashion just can’t get enough of the ’90s. D-Squared seduced guests at their Milan Fashion Week show with a rebellious and cowboy-inspired runway showcasing baggy unzipped jeans, jackets lined with fringes, layers of diamante necklaces and Y2K-inspired slogan singlets. Amongst some of the trash talk references include: “Choke,” evocative of the Coke logo; “Emo;” “Demon;” “cute and nasty,” which featured a cat illustration; and gloriously tiara caps and belts which read: “I love beer.” Among some of the über cool models walking the D-Squared runway included American Alton Mason (whose swagger-like walk — honestly, slay) has gone viral on social media. From the edgy strut, to pop of his fur coat collar — fans and friends, including singer SZA, have raving about his look. The D-Squared collection was teen angst … in the Wild West.

7

JW Anderson leaps into frog shoes

If you detest the classic croc, it’s likely you won’t love JW Anderson’s latest footwear addition. The British designer, a newbie to the Milan Fashion Week schedule, arguably debuted one of the most creative mens runway yet. Attempting to top his viral pigeon clutch of 2022 (who thought it could be done?), the designer presented some groovy green frog shoes. A collaboration with Wellipets, a beloved British children’s brand which Princess Diana dressed Princes William and Harry in, Anderson’s take on the frog wellies is adults-only. Designed as slides/slip ons, the wild and wet look is to hit stores in April — and are expected to absolutely fly off the shelves (or should we say, leap?). Anderson also designed a range of frog bags too, if you’re so inclined to go full sartorial reptile.